Many bloggers get started and never seem to garner a following. There are several reasons for this.
Here are a few questions to help you decide the “why” for your blog:
1. Do you post a link on your Facebook page with a tantalizing hook, or on your Twitter feed and in your email correspondence with other like-minded people?
2. Are you focused and “on topic” or are you just rambling all over the place? There is nothing wrong with rambling if you are a famous person and the blog is all about you. However, staying focused on what you’ve decided your blog is about helps your readers decide if this is the blog for them. Remember, you have to always be thinking: There are millions of blogs out there, why should they choose mine? What makes mine so special?
3. Is there anyone else in your interested area who has been out there blogging longer than you have? Could you have them as a guest blogger from time to time, or even once?
4. Are you paying it forward? Do you frequent other people’s blogs that are like-minded, or relevant, and post comments on their blogs too? (Usually there is a Link option you can fill out that when a reader clicks on it, it leads back to your site or blog. Google helps you set that up automatically when you sign up for a Google account.)
Still not getting traffic?
When you frequent other blogger’s sites, ask yourself what draws you to that particular site? Ask a friend to check out your latest post and be brutally honest with you about whether they would return to the blog if they didn’t know you and why or why not? Friends can tell us things no one else can.
Remember, it takes a couple of years to get a faithful following, so don’t give up just because your numbers are low. Consistency is key. Stay with it. Talk to others around the blogosphere and get their advice.
My friend Michelle Lim has a wonderful blog and she has chosen to remain very focused. Check her out, as well as the rest of the Ponderers. Most have their own blogs as well.
Are you blogging? What are some of your best advice for new bloggers? And what advice did I miss (I’m sure there’s lots)?